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To serve as an authoritative resource on honey and honey related issues by conducting and disseminating production, consumer, ingredient, manufacturing, foodservice, research and legislation through transparency and using a research and fact-based approach in all programs. ANHB seeks to be the credible, authoritative voice in the industry developed through primary research, secondary research, and forging strategic alliances.

  • Provide the industry with market research on the latest honey consumption trends
  • Utilize research to evaluate program/legislation effectiveness and to guide key program decisions
  • Develop a body of nutritional evidence to support more honey health claims
  • Lead scientific studies to aid in improved bee health
  • Develop research to minimize food fraud and adulteration in honey
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